Slow news day + pretty ladies = excellent excuse to post a picture of Girls Aloud.
A survey carried out by Bennetts Insurance reveals that 35% of motorcyclists admitted to taking their eyes off the road when passing a billboard poster for Girls Aloud's recent Kit Kat ad campaign (pictured above).
Paul Galligan, Bennett's director of stating the obvious, said: "It's very interesting to see how easy it is for motorists to take their eyes off the road and judging by the results, using attractive females is a very effective way of advertising."
33% of bikers had their heads turned by Eva Longoria's Magnum ice cream campaign, while Louise Redknapp's Triumph bra adverts also ranked highly.
